OUR STORY
Australia’s trusted wholesale partner since 2006
Point Australia began in 2006 as a small family business with a simple goal — to bring everyday products, great value, and reliable service to retailers across Australia. What started as a modest operation has grown steadily over the years into a multi-brand wholesale group supplying thousands of stores nationwide.
Our growth has been driven by hard work, consistency, and genuine relationships with our customers. From the beginning, we understood that wholesale is built on trust and reliability — being the supplier that customers can count on every single day. That same mindset continues to guide our business today.
A multi-brand wholesale group
From humble beginnings, Point Australia has expanded into three strong wholesale divisions:
- Point Accessories – everyday hair accessories and our iconic School Dayz range, known as one of Australia’s best school colour collections.
- Asra Aromas – premium incense, fragrance oils and aromatic products, including our exclusive Magic Scents range and major distribution of leading global brands.
- Matador Wholesale – high-turnover general merchandise, automotive essentials and convenience-store bestsellers from leading brands across multiple categories.
Each division serves different types of retailers, but all operate with the same foundation: value, quality products, and exceptional customer service.
A focus on customers, always
Our reputation has been built on providing:
- Friendly, personalised support
- Fast turnaround times
- Reliable deliveries
- Products that sell and offer great value
- Long-term relationships over quick transactions
We’re proud to support a wide variety of independent retailers as well as national groups, including discount stores, variety shops, service stations, spiritual retailers, school uniform stores and many more.
Still growing — still family-driven
Even as we’ve expanded across brands, categories and industries, Point Australia remains true to its roots: work hard, stay genuine, deliver value, and treat every customer like a partner.
This is the heart of Point Australia — and it will continue to shape everything we do moving forward.